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Why Ideal Customers Matter

Most businesses try to market to everyone. Let's fix that.

Marketing to everyone creates:

  • Weak messaging that does not resonate
  • Low-quality referrals
  • Price pressure from the wrong clients
  • Difficult, energy-draining relationships

The fastest growing businesses focus on a specific type of client.

When you define your ideal customer clearly, your marketing becomes easier, more effective, and more profitable.

Instead of targeting: Business owners It becomes: Construction companies doing $3M-$15M revenue with 5-20 staff who want growth guidance.

In the next few minutes, this tool will generate:

  • Your Ideal Customer Profile
  • A marketing avatar with personality and backstory
  • Website positioning and messaging pillars
  • 10 article topics and 5 lead magnet ideas
  • A referral strategy and channel recommendations
  • Your next 90-day marketing plan

Think of your best clients

Reflect on 3-5 clients you love working with. What do they have in common?

Search and select up to 5 industries.
You can select up to 5 industries.

How many staff do they have?

What do you enjoy most about them?

Select all that apply

What solutions do they usually buy from you?

Select all that apply. Choose the closest solution areas, then add a specific service if needed.

What are these clients typically worth per year?

Clients you don't want more of

The fastest way to find your ideal customer is to also know who you want to avoid.

Why don't you enjoy these clients?

Select all that apply

What type of businesses are they?

Select all that apply

What stage of business are they typically in?

What problems do you solve?

Understanding your clients' emotions and frustrations is the key to powerful messaging.

What frustrates these businesses most about their current provider, supplier, or solution?

Select all that apply
This is required because it helps the tool identify the buying trigger and build stronger messaging.

What do they want help achieving?

Select all that apply

How urgent is the problem when they look for help?

What makes them a valuable client?

How do they feel before hiring the right provider or partner?

Select all that apply

How do they hope to feel after?

Select all that apply

Who's the buyer?

Let's define who actually makes the decision to hire you.

Who typically hires you?

How quickly do they usually decide?

Geographic focus?

What growth stage are your ideal customers in?

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