What We Can Write and Optimise
Custom Website Design
Your website should reflect your business rather than forcing your content into a generic layout. Our custom website design work considers your business name, brand, services, audience and goals before the design plan is developed. The result is a website structured around your business and the information your customers actually need.
Website Redesign
If your current site no longer reflects the business, is difficult to use or has become difficult to manage, we can review the existing website and determine what should be retained, improved or rebuilt. A redesign can cover the site's structure, content, design elements, mobile experience, page speed and lead-generation pathways.
Website Redesign
Our web developers turn the approved design into a working website. The development stage covers the page layouts, responsive behaviour, forms, website functionality and technical setup needed to bring the design together.
eCommerce Website Design
For businesses selling online, an e commerce website needs to make products easy to find, understand and purchase. The design should support the customer's path through product information, navigation, cart and checkout while remaining consistent with the wider brand.
Websites That Work Across Different Devices
People may visit your website from a desktop, tablet or mobile phone, so the design needs to work properly across different devices and screen sizes.
Our responsive design process considers how pages, images, navigation, buttons and lead forms behave on mobile devices as well as larger screens. We test the main pages and functions before launch so the website remains clear and user friendly wherever it is viewed.
Our Website Design Process
Discovery and Planning
We start by understanding the business, its services, target audience, existing website and business goals. From there, we determine the site's purpose, required pages, main calls to action and any functionality the new website will need.
Website Structure and Content
Before concentrating on visual design, we plan how the website should be organised. This covers page hierarchy, navigation, service pages, content requirements and the information users need to move through the site.
Website Design
Our design team develops the visual direction using your brand identity, colour scheme, typography, imagery and other core elements. The design is then reviewed before development begins.
Web Development and Testing
Once the design is approved, our web developers build the site and test the main pages, forms and functionality across different devices. We also check key website performance factors, including Core Web Vitals, before launch.
Launch
After final checks and approval, the website is prepared for launch on your custom domain or custom domain name. We can also make sure the appropriate analytics and SEO tools are connected where they form part of the project.
Why Work With ACT Marketing Group for Web Design?
Design Based on the Business
We do not start by choosing a template and trying to fit your business into it. We first determine what the site needs to communicate and how users should move through it.
Web Design and Marketing Together
Because we work across websites and digital marketing, we can consider how the website fits with search, advertising, content and other marketing activity rather than treating it as a standalone design project.
Clear Process
You are involved throughout the whole process, from the initial design plan through to review, development and launch.
Built for Real Users
Design decisions are based on clarity, usability and the information your customers need rather than adding elements simply because they look different.
Website Design FAQs
The cost of website design depends on the size of the site, number of pages, required functionality, content requirements and the level of custom web development involved.
A simple small business website will have different requirements from an eCommerce site or a website requiring custom integrations. We scope the project before providing a quote so you know what is included.
The timeframe depends on the scope of the project. The number of pages, design requirements, content, functionality and feedback process can all affect how long a new website takes to complete.
We establish the expected process and timeframe once the website requirements have been confirmed.
Yes. Responsive design is part of the web design process. Layouts are developed and tested for different screen sizes so the site remains usable across desktops, tablets and mobile devices.
We build websites with search engine optimisation requirements in mind, including page structure, headings, internal linking, mobile responsiveness and technical considerations such as page speed.
SEO performance also depends on factors beyond website design, including the quality and relevance of the content, competition, authority and ongoing SEO work.
Yes. We can review your existing site and determine whether the best approach is to retain parts of it, redesign specific sections or build a new website. Where an existing website already receives organic search traffic, important URLs and content should be reviewed carefully during a redesign to reduce avoidable disruption.
The approach depends on the project. A template can be appropriate for some straightforward websites, while other businesses need custom website design and development to meet their requirements.
We recommend the approach based on what the website needs rather than using one method for every project.
The appropriate platform depends on the site's purpose, functionality, content requirements and how the business needs to manage it. For many service-based businesses, WordPress provides a flexible option for managing pages and content. Other platforms may make more sense for particular eCommerce or specialised requirements. The platform should follow the business requirements, not the other way around.
Yes. We build user-friendly websites so normal content such as text, images and pages can be managed without requiring custom development for every small change.
More complex functions or custom features may still require assistance from a website designer or developer.
You do not need to have every part worked out before speaking with us. Useful starting information includes your business goals, current website if you have one, services, target audience, branding and examples of any specific functionality you need.
We can work through the remaining website requirements during the planning process.
Need a New Website?
Whether you are starting a new business, replacing an existing site or need a website that better reflects where your business is now, we can help you work through the design and development process.
Tell us about your business, your current website and what you need the new site to achieve.